Boosting your online presence in search engines like Google is very important since this helps your business to grow and have a greater visibility online. According to the American Dentist Association, there were nearly 200,000 practicing dentists in the United States. And this numbers will significantly rise in the next several years.
It’s best that you need to improve your Google ranking for this can help you achieve your goal and can practice your marketing skills and stand out from your competitors. In this article, we give you 5 ways dentists can boost their online presence. so let’s get into what you need to know!
- Engage in Keyword Research
Keyword research is the key when it comes to improving your rank in search engines like Google. To kick-start used a keyword-planning tool like Ahrefs, keyword finder, etc.
You need to search for long-tail keywords instead of short-tail ones, like “teeth whitening services near your area (state your city) “ instead of “teeth whitening” only.
Due to fact that simple, short-term keywords have a difficulty rate ranking on Google as there are already so many articles floating around out there with that specified topic.
- Maximize Reviews
It’s true that positive reviews can improve your business. Also, Google and other search engines give also a credit to it.
Encourage customers to leave reviews- whether it’s through an email or small note at the end of their receipt or on your social media pages.
Reviews help your SEO, and they help indecisive patients make decisions!
- Dominate Local SEO
Practices dominating your local SEO if your goal is to attract new customers. Today generation, more people uses their smartphones and map apps to search for a service they needed, you want to make sure that you rank well for these terms!
In addition, you need to have your business listed on popular directories on the web like Yelp, FourSquare, CitySearch, and Google my Business. This is non-negotiable when it comes to improving your ranking online!
- Write Good Content
Blogging is still the best ideas for improving your Google ranking. That’s because creating original or curated, shareable content improves your Domain and Page Authority. It also makes people more likely to stay on your site- which decreases your bounce rate.
Finally, excellent content establishes your expertise and knowledge in the field. And, isn’t that what any potential patients want to see when they’re searching for a new dentist?
- Stay On Top of Your SEO
Even if you’re the greatest dentist in the world, it really doesn’t matter if people cannot find you!
Remember that SEO is constantly changing- what trended today may be completely outdated the next day.
If you choose to take the DIY approach to your website, make sure that you’re staying relevant with the SEO industry.