Coaching aims to help a business improve sales and has a large dependence on personal connections. It is either thru forming personal relationships during the sales process and is highly required to invite potential clients.
Technology is now a medium to form meaningful connections that generate leads and close more prospective sales.
A webinar is a great example of this tool. Webinar works as having a face time in front of prospective coaching clients no matter their location is. It is a great way to achieve a closer connection even when you are not on a one-on-one meeting.
Webinars are not new and have been ongoing for years. Today, there are many effective ways how to do webinars. However, launching a webinar does not always guarantee success.
Webinars take a lot of practice and trial and errors to get just right. There are now tools you can invest in and find strategies for success and developments to be based on your prospective clients that attend your webinars.
It is quite a fact that not all who attends webinars is a prospective client – and that’s okay. In some cases, your webinar attendees will include those clients that already use your coaching services and there are more to offer to these individuals.
Here are the 5 simple ways how to do webinars to close more prospective coaching clients:
1. Create a good concept for actual webinar
Brainstorm for a creative concept for your webinar to attract audience members. Again, technology plays a major role in your webinar’s success and the business you achieve afterwards. Planning is crucial at this point.
Focus on making minimal slides, if possible. You can use keynote while focusing on delivering the right amount of your webinar content.
Use keynote to make all your slide presentation. You can add on focusing on small details while focusing on delivering the right amount of content. Presentation Zen has helped develop visually creative slides that can be related to the audience without overwhelming them with too much information.
Having perfect balance is the key. You don’t want your audience to miss anything because of your slides being too text-heavy, or you also do not want them to feel like they are wasting their time because of your content being short.
2. Select the best platform
After creating a webinar outline, preparing your slide presentation, pick your webinar hosting platform. Choose from these various platforms such as GotoWebinar, Clickmeeting and EasyWebinar. These platforms come with their own unique set of features and price points.
Zoom Webinar is often used for its reliability and ease of use with features such as “hand raising,” polls, a whiteboard for on-screen annotations. You can even have multiple hosts or even invite others to speak up or face-timing.
3. Creative details
Audios can either make or break your webinar. Even when putting small details on your content, make sure that you invest in applying a high-quality microphone such as the Rode Podcaster.
Podcaster plugs directly into your computer via USB for easier setup. This audio device delivers an excellent sound which is vital if your audience is only relying on your slide presentation and listening to your voice.
4. Practice webinar
Have a concrete plan for your webinar. Don’t expect success right away, and expect your audience to not to notice your flaws in your lack of preparation.
Other company’s how to do webinars has few recommendations for people going live for the first time:
- Live Chat
Have a list of help co-host to manage the live chat feature if you have any. In this way, the audience’ comments are addressed but the focus on the webinar is there.
- Mock webinar
Practice with your team before the actual webinar. This mock webinar can ensure all the technicalities works, you can rehearse, and all the key points are practised especially if you are conscious of the length of time designated for the webinar. This allows you to have the chance to receive feedback when you are decided you are confident enough to go live.
- Practice makes perfect
Remember that anyone can commit mistakes, no one is perfect. It is fine if you want your webinar to flow seamlessly. Know that you are human and live events can have few imperfections no matter how much you practice. In this way, your audience knows you are human and they understand this. There is a big difference in being unprepared and having technical difficulties.
5. Concrete Plan
Webinars can make or break your presentation. So it is important you brainstorm what you want to get out of your webinar.
Use the following guidelines on how to do webinars:
- Know your audience’ crucial point
- Use the power of storytelling or share your experience
- Show your audience the solution
- Reveal the benefit of your presentation
- Direct a sales pitch somewhere in between without overdoing it
The goal of your webinar should show your audience the value of what it offers and entice them to buy into that.
To get your people excited about attending your webinars, have them sign up a form that they can fill out with complete details of your webinar so they can immediately see the benefits of attending your presentation.
One thing you need to know about how to do webinars is you need to make it short and simple. Let your presentation do the rest.
Creating a webinar that converts the audience into prospective coaching clients is not that hard as long you take the time to plan ahead, organize your thoughts and invest in some high-quality equipment. Have a plan of action that solves your target audience’ pressing issues.
Your learning curve will be difficult at first, but with careful planning and tons of practice, your target coaching clients can gain value and benefit from your company.